Senior Franchise Area Manager/Food Service (Sr. FAM)

Job Description

Auto req ID: 199888BR

Job Description

The Senior Franchise Area Manager/Food Service leads the development, coordination and monitoring of market execution tactics with a key focus on increasing key distribution measures, driving volume growth and improving trade execution for the eight North Division/East Independent Bottlers. The Sr. FAM is accountable to ensure all local and national initiatives are executed to help build Pepsi-Cola brands within the Bottler’s franchise territory. This role is responsible for volume, distribution and strategy for the assigned Bottlers. The Sr. FAM is instrumental in coordinating and organizing all retail initiatives with the respective Independent Bottlers and their teams. The Sr. FAM develops critical, influential and strong relationships with the IBs, their teams and the distributors. The Sr. FAM is also responsible for anticipating and developing solutions to barriers and providing on-going feedback to the Sr. Director of Franchise Development, the retail Franchise Development Managers and Bottler constituents. The Sr. FAM is supported by a Franchise Area Manager, who directly reports to this role.

  • Directly manage Honickman (Pepsi Cola of NY + PCNBB/Pennsauken, NJ) Food Service business relationship
  • Provide leadership, coaching and mentoring to Franchise Area Manager, who directly manages the seven Upstate NY and New England Independent Bottlers
  • Lead the North Division/East GMA Food Service committee process
  • Ensure national and local brand/marketing programs are flawlessly executed, delivering PepsiCo’s Food Service goals, focused on elevating Portfolio, Presence and Partnership
  • Execution of mandated plan-o-grams and joint account priorities
  • Track and communicate competitive activity and develop action plans to respond
  • Evaluate, scorecard and establish priorities to achieve distribution targets on key brands/packages; plan and execute gap closure programs as mandated by business results
  • Ensure alignment with PBC Divisional and National counterparts on existing and new business opportunities
  • Deliver key package development in the marketplace, i.e. drive SS growth, innovation targets and win new business opportunities
  • Generate new business and secure renewals while managing large local funding and quick-start support
  • Lead AOP planning and development for Independent Bottlers, ensuring system alignment and successful execution of annual priorities


  • Bachelor’s degree strongly preferred, MBA a plus
  • Food Service or consumer packaged goods experience
  • Solid leadership and interpersonal skills required
  • Demonstrated analytical and math skills
  • Demonstrated computer proficiency: Microsoft suite
  • Strong communication and presentation skills
  • Must be willing and able to lift 40 lbs. periodically
  • This position is limited to persons with indefinite right to work in the United States

Relocation Eligible: Not Eligible for Relocation
Job Type: Regular

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

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