Marketing Services Senior Manager- GBS (Cairo Hub)

Job Description

Auto req ID: 200917BR

Job Description

  • This role will lead the media & digital agenda for Snacks & Beverages categories in MENA and is responsible for media planning, optimization, KPI setting, productivity & agency relations.
  • Lead the planning & optimization of media and digital investments across the brand portfolio at Annual Operational Plan/Precinct Structure.
  • Manage agency partners on the development of strategic annual media and digital plans, as well as define media and digital KPIs.
  • Partner with category teams to ensure delivery media and digital KPIs in campaign execution.
  • Partner with ANZ and PK category teams on any MEA-Pacific level reports & initiatives.
  • Lead the MENA relationships with key digital media partners (Facebook, Google, Twitter, etc.) and leverage the relationship to take forward the digital marketing transformation agenda in the market.
  • Partner with media agencies to deliver media productivity through more efficient strategies, better negotiations as well as inflation mitigation.
  • Work with media auditors in the market to ensure media governance and to enhance the efficiency of media spend.
  • Support markets in the evaluation, negotiation & execution of media sponsorships.
  • Lead partner management management and evaluation of media & digital agencies.
  • Provide leadership to MENA A&M procurement lead & support A&M productivity initiatives.
  • Provide leadership to the MENA Reporting & Analytics lead & support Media / Marketing Mix Modeling initiatives as well as on transforming marketing & media reporting & dashboards.
  • Provide leadership to the MENA Digital Manager & support key digital initiatives – Joint Business Plans, Digital Return On Investment, programmatic media & digital innovation.
  • Develop the reporting team capabilities, motivation and engagement levels.
  • Drive change management with market stakeholders to ensure the Marketing services hub is seamlessly integrated with the category organization.
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    Qualifications/Requirements

    • 10+ years of media/advertising/marketing experience required with at least 5 years in the media discipline (Media experience with both media agencies & in client side media roles preferred).
    • Deep understanding of the media & digital landscape and ecosystem ; some experience of media in Asia Pacific markets would be preferred.
    • Multi-media planning, optimization and execution experience, including digital.
    • Bachelor’s Degree in any disciple. Masters preferred.
    • Good communication skills and proficiency in English language.
    • Experience with optimization – media, non-working A&M and Marketing Mix Modeling.

    Relocation Eligible: Not Applicable
    Job Type: Regular