Marketing Development Coordinator

Job Description

Auto req ID: 201157BR

Job Description

General Purpose
(Job Overview)
MDC enables execution of marketing agendas across unit. This is channelized by multiple below the line activities in sync with business strategy to be executed within budget and timeline. The role requires coordination with brand team, frontline sales team, external vendors and other business partners.
The core task is to support the sales team to achieve the targets by providing right communication & infrastructure support. The end goal is to achieve brand-pack targets, execution standards, market presence (especially for innovations) and increased sales volumes.
Key Metrics
  • AOP for the Unit
  • Share gain
  • Focus Brand & Innovation - distribution & volume targets
  • Engagement in the market through timely support & grievance redressal
  • Timely Incentive distribution to Distributor/frontline
Main Responsibilities & TasksBusiness Development
  • Enable execution of business plan of the unit through marketing initiatives
  • Coordinate between Central Market execution team and/or brand team & Sales team to grow business
  • Strategize investment – New equipment & branding to drive incremental growth
  • Deployment of local media to ensure activation of customer/consumer

  • Connect with sales team to execute marketing agendas in their market
  • Coach and train for best utilization of infrastructure – Banners, Poster, Danglers

Financial Control
  • Maintain positive balance of marketing budget to continue sustainable operations
  • Budget planning for every event/activation/launch
  • Ensure smooth working with vendors – payouts, transactions, credit cycle
  • Record for all expenses in a trackable manner

Vendor Management
  • On Boarding and Retiring vendors as per the need
  • Maintaining relationship with vendor to ensure timely availability of infrastructure


- Any under graduation
- Post Graduation (Tier 2/3 College)
- Preferable MBA

Relocation Eligible: Not Applicable
Job Type: Regular