Regional Sales Manager - Northeast Region

Job Description

Auto req ID: 201551BR

Job Description

Job Scope

  • To ensure the execute of the sales plan for the region and achieve the sales volume, market share, net revenue, market execution and customer service objectives through effective leadership and coaching the sales team in traditional trade channel
Business Development
  • Deliver business performance and region market share as per AOP
  • Cascade region AOP to team
  • Lead and manage frontline in responsible region
  • Provide on going coaching to all Distributor Executives. within the region and ensure they are properly equipped, trained and motivated to achieve their objectives
  • Control and monitor distributor ROI, subsidy and incentive budgets and review distributor and route performance KPI’s thru the AS&D Sup.
  • Quarterly business review with AS&D
  • JBP with distributor
  • Provide weekly forecast to responsible region
  • Ensure customer compliance with PepsiCo policy and follow process
Best Practice Tools
  • Work with frontline to identify capability gaps and agree on action plans with GTM managerCustomer Management
  • Develop strong relationship with distributor and within the region.
Customer Management
  • Develop strong relationship with distributor and within the region.



  • At least bachelor degree graduated in related filed
  • Minimum 8 year experience in sales especially in Traditional Trade with experience in manager level
  • Strong leadership, interpersonal, communication and presentation skills
  • Strong problem solving, strategic business thinking, analytical skills, project management and time management skills
  • Strong at change management
  • Good interpersonal and communication skills
  • Entrepreneurial mind-set with can-do attitude
  • Good command of writing and speaking in Thai and English
  • Computer literature
  • Experience selling in FMCG business
  • Experience working in traditional trade
  • Experience in distributor management

Relocation Eligible: Not Eligible for Relocation
Job Type: Regular