Social Media Manager NL

Job Description

Auto req ID: 202033BR

Job Description

Excellence in our Social Media Advertising Efficiency, Brand Social Media Strategies & First in Market Innovations, to bring solid added value to our business & ensure the strongest reputation for our brands

  • Lead the setup, optimization and evaluation of our Social Media campaigns plans across all Pepsico brands from a Digital perspective, by defining and guarding over key best practices and KPI’s together with our media agency, social media partners, platform partners and the PepsiCo social media lead
  • Support brand marketing teams on campaigns creative content production and optimization according to social media best practices to maximise our creative’s ROI
  • Guide, teach and inspire brand marketing teams on social media best practices and learnings you define and collect
  • External stakeholder management with media, creative and influencer agencies, optimizing way of working and defining best practices for individual campaigns
  • Management of our social media partners (Facebook, Pinterest, Snapchat,…) strategic partnerships
  • Internal stakeholder management by optimizing way of working with internal Pepsico teams from brand marketing, shopper marketing, away from home sales,…
  • Deliver innovative social media test and learn ideas and manage them from start to finish
  • Assist brand marketing teams in guiding influencer marketing projects as well as achieving data collection targets by collecting, sharing and applying best practices and learnings and developing strategies and guidelines.
  • Co-manage and recruit Social/digital marketing interns
  • Oversee high quality community management and acquire fluid approvals for our social content from Pepsico leadership team
  • Evaluate and optimize our social media tools, spotting opportunities to improve our way of working
  • Close connection to the Corp Comms director & the Consumer Services team to ensure proper replies to product related questions and potential crisis situations
‘Imperative to have experience in working in a digital environment, you have a proven track record in digital activities. You are curious and interested in the newest developments in digitalization and you keep track of the developments in this field. You are able to display a vision and strategy on this topic to ensure company goals are me

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com

Qualifications/Requirements

  • Min. 2-3y. experience, preferably agency side, with proven knowledge in Social Media Content, Strategy, Community Management and Social Advertising
  • In-depth experience of Social Media Marketing and Influencer Marketing KPI’s, Channels and advertising solutions, Performance on Social Media, Social Tools, Social Media Creativity best practices
  • Capability to manage different stakeholders across agencies, partners and internal teams
  • Passionate about Social Media and technological innovation & strong vision on Social Media evolution
  • Problem-solver, go-getter, proactive & organized
  • Capacity to explain Social Media developments to non-social specialists
  • Strategic mind, critical of excisting processes
  • Capable to work in a team but also lead tasks individually
  • Leadership skills to successfully manage an intern on a daily basis

Relocation Eligible: Not Applicable
Job Type: Regular