Senior Marketing Manager of Shopper Marketing

Job Description

Auto req ID: 202490BR

Job Description

The PepsiCo Demand Accelerator Team is looking for a strong leader to be the next Senior Marketing Manager of Shopper Marketing for Circle K. This individual will lead one direct report and a cross-functional team in creating the strategy and execution of Circle K Shopper Marketing efforts for PepsiCo's Frito Lay North American, North American Beverage and Chicago brand’s sector (Quaker, Tropicana & Gatorade). The ideal candidate is someone that can thrive in a fast-paced, results-driven environment and create plans and programming to drive significant growth in the Food and Beverage categories. This role drives PepsiCo (PEP) growth by improving the shopper experience, engaging, and converting the shopper by:

  • Translating insights into developing integrated programs, including media-to-shelf, portfolio and customer programs to engage and convert the shopper
  • Partnering with the Snacks, Beverages and Nutrition Sales Leadership Teams to sell-in best in class shopper marketing programming that integrates equity and customer strategy
  • Manages the Circle K Pepsico Shopper Marketing team, providing business and people leadership to drive individual and team development
Key Accountabilities:
  • Lead the national marketing agenda and Joint Business Planning process for Circle K
  • Thought leader that architect’s shopper marketing strategy for Circle K by defining key problems to solve as well as identifying future growth opportunities
  • Inspire agency partners and internal brand program teams to develop differentiated omnichannel shopper marketing solutions grounded in insights that drive brand conversion
  • Drive customer and internal team alignment by developing strong working relationships across the organization
  • Champion new ways to engage shoppers across the path to purchase, including communication and coordination with regional key account managers
  • Develop and execute select “Better Together” programs designed to build the PepsiCo portfolio
  • Provide rigorous analysis of marketing plan results while providing recommendations and thought leadership to optimize future programming
  • Oversee Shopper/Circle K A&M Budget and proactively influence brand investment strategy while establishing clear accountability for funding of each event

Qualifications/Requirements

  • BBA in Business or Marketing; MBA-preferred with at least 4+ years of CPG experience
  • Strategic thought leader ship with strong ability to influence and collaborate across functions
  • Strong analytical skills with the ability to translate data, financials, consumer and shopper insights into actionable customer recommendations
  • Strong verbal and written communications with ability to persuasively sell
  • Agency management required
  • People management preferred
  • This position is limited to persons with indefinite right to work in the United States

Relocation Eligible: Eligible for Standard Relocation
Job Type: Regular


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

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