Senior Marketing Manager, Granola;高级市场经理,麦果脆

Job Description

Auto req ID: 202894BR

Job Description

This is a PepsiCo career opportunity. This position is in PepsiCo China HQ. Please log onto www.pepsicojobs.com/main/china to find more career possibilities in PepsiCo China.

Roles:
- Drive the fast growing, emerging cereal platforms of cold Cereal. Lead commercial calendar for this platform, refresh innovation from development to launch and respective campaign.

Accountabilities:
- Develop and execute Quaker Cold Cereal growth strategy and refresh innovation agenda
- Support Granola SBP and AOP to drive total growth with sustainable and measurable growth
- Set clear commercial agenda, with media to shelf execution.
- Ensure successful development and execution of refresh innovation projects within brand guardrails in region and local Commercial Units
- Partner with CUs to align, influence and drive platform agendas and growth.

Measurements:
- Granola NR
- Granola share
- Granola Awareness, Penetration & Trial
- Delivery of AOP/SBP targets
- % of total Innovation Net Revenue by project type (Refresh)
- % project attrition by gate
- % launched on time (driving for acceleration)

Work Relationships:
- Partner closely with Commercial Unit, Global Innovation Groups and Regional Category teams including support function members

Qualifications/Requirements

Requirements:
- Strong track record of delivering growth
- Expertise in setting and driving business agenda
- Strategic leadership and comfort with ambiguity
- Excellent Knowledge of Marketing processes and systems (Product / Brand Development, Consumer / Trade promotion, Advertising & Creative, Brand P & L Management, Value & Pricing Management, Trade Marketing, Packaging, Media Planning / Development)
- Strong communication and facilitation skills
- Ability to lead cross-functional team of senior leaders to aligned strategic priorities, requirements and trade-offs
- Strong communication and equity experience

Relocation Eligible: Not Applicable
Job Type: Regular