KAM, B2B;重点客户经理,B2B

Job Description

Auto req ID: 204578BR

Job Description

This is a PepsiCo career opportunity. This position is in PepsiCo China HQ. Please log onto www.pepsicojobs.com/main/china to find more career possibilities in PepsiCo China.

- Start, develop and manage the business of E-customers and thus find a model of E-Commerce channel.

1.Work together with Sr Manager to implement E-Commerce strategy, tactics and program based on shopper insights to drive account profitable & sustainable growth
- Comprehensively understand the market in assigned E-customers to provide excellent services to customers and build up strong working relationship with customers
- Work with customers to deliver revenue and volume targets for the E-Commerce channel by focusing on sales drivers (assortment, pricing, merchandising/ promotions)
- Develop/use tracking and reporting tools to monitor the sales performance
- Support superior to negotiate the E-customers annual contract
- Monitor annual trade expenditure to help superior control the ROI
2.Analyze and define the account growth opportunities, make proper suggestions to customer for decision making
3.Identify potential opportunities, communicate those and recommend possible solutions to costumers
4.Sell-in new products, tailor-made packaging in align with customer promotion program/activity cross all the brands and assortments
5.Monitor and check web page to ensure price accuracy and promotion execution
6.Pro-actively coordinate related departments for market information and support
7.Develop the capability of manage E-customers and find a sustainable growth model of this channel

1.Growth KPIs
- Volume, revenue and growth
- Value share
- Mix of NPD
2.Productivity KPIs
- D&A%
- S&D%
Work Relationships:
- Work closely with Logistic, Commercial Finance, Trade Marketing and Supply Chain team
- Buyer/Merchandiser from E-customers
- Other FMCG’s E-channel KAM


- College degree or above
- CET 4 or above
- Good at Word, Excel, Power Point
- At least 6 years work as Key Account management in FMCG
- Familiar with MT key players in the market
- Strong selling and negotiation skill
- Good communication skills

Relocation Eligible: Not Applicable
Job Type: Regular