Senior Manager - Advanced Analytics

Job Description

Auto req ID: 205377BR

Job Description

  • Execute deep descriptive analytics of business performance and drivers to supplement standard reporting and inform data-driven decisions
  • Identify, assess, and visualize key market share drivers for FLNA Categories, as a growth catalyst to prioritize and enable brand planning across portfolio
  • Support FLNA region’s annual SKU optimization process for the portfolio; analyzing impact by channel, customers and region as needed based on HQ delivered recommendations & targets
  • Advise and share Advanced Analytics models and best practices with Regional Category Managers to leverage and build Advanced Analytics capability.
  • Develop, maintain, and apply statistical models to business questions - including forecasting, marketing mix, price sensitivities/corridors, drivers analysis, market structure, etc.
  • Forecast market growth leveraging (CUBE – an internal tool) on an annual basis to inform PEP’s long-term expectations for growth
  • Collate and format consumer learnings from custom insight outputs, sales performace reporting, industry periodicals, and social listening resources, etc to help inform and develop future consumer insights strategies
Provide responses to ad-hoc follow-ups when double-click (additional questions) required with tables/charts for relevant data

Qualifications/Requirements

  • Education: MA/PhD in economics, sociology, math, statistics, marketing or management
  • High degree of familiarity with CPG and Food & Beverage industry data sources, including Nielsen/IRi (POS and HH panel), GlobalData, Kantar Worldpanel, etc.
  • Deep understanding of CPG industry business performance outputs and causal measures, their relationships, and how to address business questions in a robust way that translates to simple outputs
  • Proficient with Power Point and Excel

Relocation Eligible: Eligible for Standard Relocation
Job Type: Regular