Commercial Insights Analyst

Job Description

Auto req ID: 205980BR

Job Description

Main purpose of the role

As a Business Analyst Food you are part of the Commercial Advanced Analytics & Insights team reporting into the Business Analytics Lead who overlooks both Food and Beverages for the Benelux. You will be based in Utrecht or Zaventem. Lay’s, Duyvis, Doritos and Quaker are examples of brands that will be part of your scope. The overall team objective is to incite insights based decisions to drive sustainable topline and market share growth by bringing the outside in, connecting the dots, looking forward, consulting and activating. Instrumental to achieve the team’s objective are category and channel/retailer performance analysis, understanding of consumer-and shopper behavior and most importantly: bringing actionable insights across to key business stakeholders within Sales, Marketing and Category Management through strong communication and data visualization skills.


  • Be an indispensable business partner on the commercial side of the organization
  • Deep-dive in sales performance and shopper behavior to unlock future growth opportunities
  • Own insights deliverables and periodic performance reporting
  • Assess and simplify/automate current insights deliverables via new processes and tools
  • Play key role in business planning by putting plans in external market context
  • Work together with data and research agencies to ensure delivery of data/insight in an accurate and timely mannera


  • Relevant Master’s degree (e.g. Economics, Business, Marketing)
  • Fluent in English (speaking and writing)
  • Strong analytical skills: identifies connections in data and trends and generates insights
  • Translates insights into customer/internal messages and solutions/action
  • Strong interpersonal skills in all communication: recognizes the role of different stakeholders and tailors communication, messages and style accordingly to build engagement at all levels of the organization
  • Flexible and responsive attitude: prepared to discover new solutions for new challenges as they arise and remains tenacious in achieving the required result
  • Strong attention to detail
  • Super-user of continuous data, including all agency software
  • Questioning nature

Relocation Eligible: Not Applicable
Job Type: Regular