Marketing Manager, Flavored Cereal ;市场经理,风味麦片

Job Description

Auto req ID: 206040BR

Job Description

This is a PepsiCo career opportunity. This position is in PepsiCo China HQ. Please log onto www.pepsicojobs.com/main/china to find more career possibilities in PepsiCo China.

Roles:
- Lead two high revenue product line: CPD and TBO with solid business support plan, clear innovation pipeline and excellent execution to deliver business growth target.

Accountabilities:
1.CPD and TBO product line refresh innovation pipeline setting, launch refresh new product, deliver business growth target including:
- Understand market trends, consumer insights, competitive dynamics and market research data to guide two platform business plan and innovation concepts ( make decision)
- Leverage C2B model to identify CPD breakthrough innovation to lead the category trend. Manage the whole process of refresh new product development from ideation, consumer test to final lock the product mix (make decision and execution )
- Lead refresh NPD commercialization: design launch target, KPI, marketing mix and launch plan and execute ( make decision)
- Ensure performance excellence through the commercialization of new product introductions completed on strategy, within the timeline and within budget ( execution)
- Identify, evaluate and execute new pack size and new packaging initiatives (execution)
- Manage product line P&L, work out programs and activities as necessary to ensure P&L targets are achieved (make decision)
- Develop product line communication strategy ( make decision)
- Lead product line communication strategy translate into instore, e-Commerce and marketing programs; from ideation to commercialization ( make decision)
- Develop instore marketing communication, display and consumer experience tools (make decision)
2.Propose and execute Quaker hot platform gifting strategy to boost mainly Q1 performance
3.Lead Q1 master brand communication campaign to drive awareness and interest
4.Lead in Quaker brand penetration project, eg. Co-branding with others

Measurements:
- Quaker CPD NR
- Quaker CPD share
- Delivery of AOP Target

Work Relationships:
- Category/Commercial heads
- Platform teams
- Commercial units (trade marketing, sales., ecomm, supply chain)
- Insights team
- Finance team
- Agencies

Qualifications/Requirements

Requirements:
- Strong strategic thinking
- Ability to develop creative and cut-through marketing campaigns across channels and medium to achieve business objectives
- Strong track record in leveraging consumer insights to develop and launch new product innovations
- Strong communication and facilitation skills
- Solid Go to market / channel marketing / ecommerce knowledge
- Strong analytical skills with process-oriented mentality
- Strong strategic thinking
- Self-motivated, disciplined, passionate with the brand
- Ability to work with different people and exert good organization impact with confidence
- Strong cross-functional leadership and collaboration skills to work with cross function and MU teams
- Ability to communicate with senior leaders to aligned strategic priorities, requirements and trade-offs
- Strong organizational and project management skills
- Self-motivated, disciplined, and able to manage ambiguity
- Experience with FMCG multi-national companies and/or ad agencies

Relocation Eligible: Not Applicable
Job Type: Regular