Category Development & Trade Marketing Manager Caucasus

Job Description

Auto req ID: 206406BR

Job Description

  • Establishes Category Development & Shopper Marketing function as indispensable business partner for sales, that proactively supports Business Growth and drives translation of brand plans into executable & inspiring channel plans
  • Leads Trade Activation Calendar for Caucasus, Create strategies for category growth via trade marketing initiatives and platforms across all channels. Through the year develops tools to translate Annual Operation Plan (AOP) strategy into execution, and deliver sales voles growth as per AOP building blocks
  • Drive commercial and actionable business solutions through fact-based Selling Stories; Increase sales team’s selling with insights capability
  • Drives shopper and category thinking across the organization, build Category Development and Shopper Marketing capabilities
  • Plans BTL budgets, coordinates compliance, maximizes ROI
  • Leads SPO1 Perfect Store development, actively stimulate execution of in-store standards
  • Owns POS Materials and Sales tools
  • As a part of Stage Gate process develops Trade Activation for NPDs & National Campaigns
  • Partners with Trade Marketing on Bottler’s side to support PO1 Activations as well as leverage common trade marketing resources (e.g. equipment, sales tool etc)
  • Tracks Category Devopment within the market and top Customers. Fuels bottom up Category Vision development with key learnings and Voice of the Customers


  • 6+ years of experience in related areas (category development, trade marketing, marketing, sales, insight, commercial etc.)
  • Significant track record of setting strategic agenda and vision, and aligning resources/ taking broad set of stakeholders in a highly complex & matrixed environment
  • Broad-based business acumen and commercially savvy
  • Experience in building a high performing and highly engaged team
  • PC & software skills required (Excel, PowerPoint, Word) and experience with advanced analytical Tools
  • English language required

Job Type: Regular