Sr. Manager PPGA & Communications DACH

Job Description

Auto req ID: 206769BR

Job Description

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit

What you'll do:
Sr Manager PPGA & Communications DACH

This role supports the company’s business plan in the region by proactively protecting and enhancing PepsiCo’s reputation and business growth through stakeholder engagement, policy advocacy and communications.

Public Policy & Government Affairs - 50%

  • Promotes a public policy environment in DACH that supports PepsiCo’s long-term growth ambitions in the region.
  • Develops and executes proactive stakeholder engagement strategy in DACH, including political decision makers, opinion leaders and NGOs.
  • Positions PepsiCo as a leader of positive change and promotes sensible, workable regulation in policy areas including, tax, health & nutrition and climate/packaging/environment.
  • Ensures a leading role for PepsiCo in relevant industry and trade associations in DACH.
  • Builds strategic industry alliances and positions PepsiCo as a thought leader on key public policy topics affecting the industry.
External Communications – 45%
  • Leads the development and execution of the external communications strategy in DACH to protect and enhance corporate reputation and to increases stakeholder impact
  • Develops cross-channel content strategy for traditional and digital/social media
  • Manages media relations and maximises strategic media opportunities
  • Heads issue and crisis communication in DACH
  • Leads rollout of company-wide external communication campaigns in the DACH region

Internal Communications – 5%
  • Support and oversees the execution of internal communication strategy and transformation agenda in DACH by ensuring sustained employee engagement, motivation and retention in a close collaboration with HR teams



  • University degree in politics, journalism, communications, law or similar field.
  • First-class understanding of the political environment and key stakeholders in the DACH region
  • Proven knowledge of local and international Public Affairs and Communications best-practices.
  • At least 8 years of relevant experience in a comparable role in a multi-national FMCG company, trade association or agency.
  • Excellent written and verbal communication skills in German and English
  • Excellent German writing skills, including editorial/business writing experience
  • Strong business acumen and ability to collaborate effectively across all functions and levels of the organization
  • High inter-cultural awareness in a multi-national business context
  • Excellent team and leadership skills
  • High digital affinity and familiarity with multimedia trends

Relocation Eligible: Not Applicable
Job Type: Pipeline