Shopper Insight Manager - Thai Foods

Job Description

Auto req ID: 207047BR

Job Description

Main Purpose

  • Be a center of intelligence on Shopper-Insights, PGR / Dunnhumby project, HH data, etc.
  • Analyze continuously for Category-Advisor Project by :–
    • Assortment Review : for Salty-Snack products whereby PI stay in that segment ; plus Category Management project to be category-advisor – for top 5 accounts & by Formats (Tesco, Big-C, Tops, 7-Eleven, Makro)
    • Leading Insights’ Findings for WCCE project
    • Space Management : improve Share of Space to win Space’s Game
  • Regularly monitoring SOS/SOM Index, tracking via FE Report

  • Leading Category Advisor Project (OT,TT)
  • Supporting and driving Category-Advisor project, PGR/Dunnhumby project, insights’ engagement with top customers (results findings from customized research)
  • Reviewing SOS/SOM Index Report & call for actions with FE team
  • Educating FE team to analyze Monitoring & Performance Tracking on SOS, developing business deck to negotiate with Retailers (Store-Manager)


  • Must have at least 6 years’ experience in Shopper/Consumer research, Category Development, Customer (Trade Marketing)/Consumer Marketing.
  • Bachelor degree
  • Leadership skills, Strong project management skills, able to lead and drive actions.
  • Strong analytical skills, turning insight into actions.
  • Good relationship building and teamwork.
  • Good planning and managing performance of self.
  • Initiative and flexible.
  • Work well under pressure.
  • Good command in both Thai & English.
  • Computer literature in Microsoft Office

Relocation Eligible: Not Eligible for Relocation
Job Type: Regular