Senior Brand Manager

Job Description

Auto req ID: 207662BR

Job Description

Drive and contribute to PepsiCo Beverages vision, strategy, and execution programme by creating and delivering on short and long term Cola plans that provide a sustainable, consistent, and healthy business foundation,
Build brand and consumer value to create strong brands that cater to the needs of our consumers,

Develop and execute marketing communication programs to drive shopper engagement and maximize conversion,
Demonstrates leadership owing the brand agenda and supporting the entire business to achieve planned targets and results,
Develop a strong team and bench to drive the business to the longer term vision,
Deliver brands’ annual sales volume, revenue and CM targets (volume, revenue, CM),
Build strong brands by best execution of Annual Operation Plan (AOP) and Strategic initiatives (brand KPIs, share, HTP),
Lead development of the commercial strategy for the new product / packaging / equipment / service including pricing, promotional strategy, distribution, merchandising,
Manage NPD projects efficiently utilizing Stagegate (innovation initiative performance, timeliness),
Build strong communication programs for brands through ensuring best creative idea, best execution and best media planning (advertising efficiency index),
Drill for new consumer insights through consumer data analysis and interpretation,
Leverage business knowledge, insights and analytics to clearly identify problems to solve (shopper, customer, category and company),
Take major role in preparation of brands’ AOP (comprehensive, timely),
Build and lead brands’ full year activation calendar,
Contribute to Strategic Plan,
Manage brands’ A&M budget (deviation from target budget),
Deliver brand related business updates when required,
Influence sales and category leadership to ensure brand priorities are aligned and included in growth plans and algorithms,
Define the marketing challenge or barrier to be overcome to achieve sustainable growth,
Partner with regions to provide market perspective of regional challenges to be addressed regionally; and to localize big idea and market consistency from media to shelf,
To lift and adapt big idea into final local executions across all touch points,
Select, on-board and develop DRs (ABMs) to build cohesive team,
Set goals, plan, delegate work and hold the team accountable to meet them.


  • University Graduate
  • Min 7 years of Brand Marketing experience, FMCG is a plus
  • Excellent command of written and spoken English
  • Excellent presentation & communication skills
  • Strong stakeholder management skills
  • Proficiency in MS Office applications

Relocation Eligible: Eligible for Standard Relocation
Job Type: Regular