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To lead the development and execution of PepsiCo digital marketing strategy including all digital communications across social media, e-commerce and digital media to ensure PepsiCo reaches our business objectives and ambitions
Plan and execute all Digital marketing including SEO/SEM, Marketing database, social media and display advertising campaign
Design, Build and maintain our social media presence and leverage all digital asset with brand team
Measure on report Performance of all digital marketing campaigns and asset against goals (ROI and KPIs)
Identify Trend and insight and Optimize spend and Performance
Collaborate with Internal team for Creative, Content and Optimize user experience
Utilize strong analytical ability to evaluate end to end customer experience across multiple Channel/Country and customer touch point
Collaborate with Agencies and Platform partner
Develop, coordinate and implement activities with E-commerce key account team/E-customers Platform to ensure the achievement of agreed objectives.
Actively share the results and learnings of each shopper marketing program and effectively develop and deploy “Best Practice” tools and manual to ensure the execution and compliance.
Proactively feedback latest and critical e-customers’ comments for uplifting service quality and shopping experience.
Oversees e-content development and optimization to maximize search and conversion.
Hands on experience with Social media advertising Platform, Campaign planning, analysis and Optimization
At least 5 years of experience manging Digital media for B2C business/ ecommerce Business
Experience on Barter bidding with ecommerce Platform (Preferred)
Proficiency with Web analytic platform
Strong knowledge of current digital media trends, Strategies and techniques
Proficiency in digital media KPIs tracking and Online analytic is a must
Experience in Both digital creative development and digital marketing across multiple channel and Platform
Ability to understand, propose and refine customer segmentation strategies
Work under pressure and timeline. Understand ecommerce circumstance
Relocation Eligible: Not Eligible for Relocation Job Type: Regular
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