Assistant Consumer Insights Manager – WE Juices

Job Description

Auto req ID: 209544BR

Job Description

We’re looking for an Assistant Consumer Insights Manager for our West Europe Nutrition business. The role reports to the Senior Consumer Insights Manager – Juices and has significant interaction with multiple functions Brand, Innovation, Communication, Activation, Commercialization, R&D Teams as well as the 2 main Business Units (UK & Fr) and the Global team based in Dublin.

Externally the role will primarily interact with research agencies, brand/innovation agencies and advertising/pack agencies.

We’re in the process of building a next generation Global Insights & Analytics Capability to be a true competitive advantage and growth accelerator. Insights will change the game by acting as indispensible business partners to Senior Management Teams in making the critical decisions that will shape the future, truly step-change performance and accelerate sustainable demand led growth. Insights will have a focus on the most critical challenges and growth opportunities for the company and relentlessly advocate the voice of the consumer in doing this.

This will be fix term contract for a 6-month assignment.



PRINCIPAL ACCOUNTABILITIES

  • Act as an integral partner to marketing teams by providing insight that helps shape and impact portfolio, brand, communication and innovation strategies, plans and activities

  • Leading insights Agenda for Juice Portfolio with Category Marketing Managers with Senior Manager support

  • Lead specific initiatives end-to-end as agreed with Senior Manager with limited support

  • Accurate and efficient set up, implementation and delivery of a wide spectrum of ad hoc consumer research and insights projects

  • Develop strong working partnerships with both internal stakeholders (principally Fr BU & Category) and external agencies

  • Ensure each innovation project has a clear research plan, with steps aligned to the Gate process, clear objectives and action standards for each step.

  • Conduct research related to multi-market NPD – Zappi testing, BASES Snapshots, Home Use Tests, Packaging Tests, Communication tests etc. Ensure each study has clear action standards, clear interpretation and recommendations/next steps.

  • Ensure all consumer and market knowledge is distilled into clear, actionable summaries and implications and is communicated widely, frequently and persuasively.

  • Support Insight & Marketing teams in extracting maximum value from and embedding the fundamental research (Brand Equity, Demand Spaces etc analysis) within the business

  • Support the systematic identification of and embedding of Best Practice techniques, tools and methodologies – master and champion within the insights team and beyond

  • Administration of the Juice Budget HUB and creation of PO’s etc.



JOB DIMENSIONS

Responsibility for ensuring we achieve the Insights Transformation vision by getting the maximum business value from Insights investment by playing a central role in supporting business decision making as efficiently as possible in the Juice Category and wider Nutrition Insights Team

Frequent Travel required between Green Park Office and Paris office with overnight stays.
Temporary contract 6 months.


DECISION-MAKING AUTHORITY

Frequent contact with Line Manager, with day-to-day decision making autonomy around delivery of individual projects. Key business decisions recommendations requiring the Senior Insights manager/ Head of the Nutrition Insights team and/or Marketing Director alignment.

Qualifications/Requirements

Critical Experiences

Required
Human & Cultural insights

  • A genuine passion for consumer Insights, coupled with a strong desire to learn, progress and grow within the broad Western Europe Insights team


End to End Innovation Insights

  • Experience across a number of different best practice brand building insight techniques – qual (preferable) and quant (essential), ad hoc (immersions, brand positioning, idea, concept, product, pricing, packaging, advertising, STM’s, Segmentation)


Functional Capability

  • Numerate, articulate and excellent academics

  • Very strong agency side ad hoc research/insights experience (i.e. quant questionnaire design, project and stakeholder management, data literacy, etc), having demonstrated fast progression and looking for client side insight role


Manage Matrix Relationships

  • Creates strong cross functional relationships to be seen as a trusted business partner with key stakeholders to get things done through others

  • Ability to navigate in a broad environment composed of Business units, Europe categories and Global team, and work with people from different cultures.


Desired
Strategic Brand Insights

  • Application of brand equity analysis and building of brand positionings

Demand Xcelerator Shopper/Retail Insights

  • Experience in shopper research or catgeory management: application or delivery

Multiple Sector/Market Experience

  • Experience in other markets/sectors


Insights Competencies
Frame the Problem- Foundational

  • Able to generate hypothesis to problems and define decision criteria that link to business goals

  • Ability to combine data, judgement and experience to make effective decisions in complex situations and when there is a lot of uncertainty or ambiguity.


Manage with Qulaity & Illuminate a future forward POV - Advanced

  • Very strong attention to detail, excellent project management skills and delivers accurate and well-presented work

  • Builds work plans with clear stages and communicates to manager and team


Inspire with Stories & Experience - Foundational

  • Ability to convert complexity into simplicity, emphasising the broad picture and picking out key detail

  • Able to challenge and defend point of view under challenge from senior stakeholders


Influence Decisions- Advanced

  • Able to synthesise and integrate learning from multiple sources and see the connections in data, trends, events etc to generate insights in an appropriate manner for differing stakeholders

  • Strong listening and influencing, actively seeks and understands the input of others to gain broad alignment to ideas. Communicates direction and influences decision making to move teams towards a common goal


Build the Collective Intuition – Foundational

  • Shares knoweldge & experience. Actively participates in GPN


Leadership Excellence Framwork
Setting the Agenda

  • Seeks out new ideas and approaches with a comfort for embraciing appropriate risk


Taking Others with You

  • A demonstarted passion and track record of personal develpoment


Doing it the right way

  • Ability to translate a plan in to reality – a real completer-finisher

Relocation Eligible: Not Applicable
Job Type: Pipeline