Marketing Manager, Doritos

Job Description

Auto req ID: 210113BR

Job Description

Be a part of something AH-mazing… PepsiCo Foods Canada needs marketing leaders like YOU!
Working in Marketing at PepsiCo is about building epic brands that deeply connect with consumers, setting the Canadian strategy, building award winning marketing campaigns and creating consumer-loved innovation to enable industry leading results while having fun with the people you work with.

A PepsiCo marketer is an inspiring leader, a results driver, a problem solver and a best in class collaborator. We reap the benefits of Global scale and resources while maintaining control over of our Canadian strategy. We focus on not only delivering accelerated growth, but doing so in a culture that respects your teammates, minimizes hierarchy, celebrates achievements small and large and encourages lifelong learning.

As a PepsiCo Marketer, you will be part of a company that is a growth engine for the CPG industry in Canada. Over your career, you will work on globally recognized and locally relevant brands such as Lay’s, Doritos, Quaker Oats, Tostitos, Crispy Mini’s, BARE Foods and the biggest sport properties such as the National Hockey League (NHL) and National Football League (NFL). We are focused on outpacing our competition, building world class talent and enabling personal and professional growth through multiple leadership programs from mentorship to training. And our people are our greatest asset. We love working together, challenging the status quo and are proud to be called Marketer of Year by The Dive Awards.

We offer a free shuttle from the Islington Subway Station, flexible working arrangements and competitive compensation and benefits. We put you in the driver’s seat of your career with local and global advancement opportunities, provide robust development opportunities and many ways to get involved in passions outside of work including our Women’s Inclusion Network, LGBTQ ERG, Employee Giving Campaign or even hosting a Battle of The Bands charity event. We are committed to improving the impact we have on the environment and building brands that positively impact society. It is because of this that PepsiCo has been recognized as a Top 100 Employer in 2020 marking our 7th consecutive year in a row in addition to being a Top Employer of Diversity & Top Employer for Young People.

Are you hungry? Good… because we are looking for the next Doritos Marketing Manager to join our team. If you have 6+ years of marketing experience with a track record of results, previous people leadership experience, and are passionate about building world class brands with talented people - then we would love for you to apply!


For the Bold:
We are looking for a marketer with a growth mindset, passion for the consumer, and a desire to innovate across the board to lead the Doritos brand, reporting directly to the Senior Marketing Director of Frito Lay Core Brands. Doritos is one PepsiCo’s Global brands and a growth engine for Frito Lay. The Doritos brand has been built upon strong insights and in the service of the Gen Z consumer, tapping into and unleashing key passions and pushing the boundaries to lead through disruption. A leader and influencer, this role will build the long-term strategic vision and in-year executional direction to strengthen the brand and deliver on accelerated business growth through fully connected communications plans, innovation and in-store programming. As a motivator and coach, the Manager will also be responsible for developing one direct report and supporting building talent across the department. The Doritos Marketing Manager will also be responsible for inspiring agency partners and collaborating with cross-functional, Global and US teams to drive the overall agenda for the brand. If you are passionate for the consumer, fueled by a fast-paced and competitive environment, thrive on collaborating with bright minds, and love to win…then this might be the team for you!

What you’ll be working on:
  • Drive the strategic direction of Doritos for Canada from developing the strategy to bringing your plans to life for the consumer
  • Lead a team of talented agency partners to develop award winning marketing campaigns that drive growth for the business and win with our consumer
  • Lead the development of a consumer-grounded innovation strategy and partner with a highly skilled team of cross-functional experts to commercialize delicious products that will delight our consumers
  • Consistently leverage data and insight to keep the consumer at the heart of our decisions and be the inspirational ambassador for your brand internally and externally
  • Expertly manage your budget to maximize ROI across all initiatives
What you can expect from us:
  • Comprehensive rewards package
  • Flex hours and ability to work in multiple locations
  • A mentor and culture coach to help you learn the ropes
  • A focus on your development – from marketing fundamentals to leadership expertise
  • An entrepreneurial mindset that puts the Canadian consumer first
  • High autonomy, visibility, and recognition
  • Opportunities for advancement and to join unique leadership programs
  • Strong collaboration across all levels and functions of the organization
  • A commitment to the future – learn more at pepsico.com/sustainability

Qualifications/Requirements

Who’s a good fit for the team:

  • 6+ years of relevant marketing experience
  • Previous people leadership experience with the ability to motivate, coach, and build talent and teams to deliver high-performing results
  • Proven track record of delivering short-term and long-term results through best in class collaboration, consumer mindset, complex problem solving and motivating & inspiring others
  • Demonstrates and champions innovative and breakthrough ideas that position the brand for leadership in the marketplace
  • Able to lead an innovation agenda from ideation to commercialization
  • Exceptional agency leadership to achieve best-in-class results with a partnership mindset
  • Business a savvy, opportunity seeking team player even when dealing with obstacles in a fast-paced environment
  • Diligence in managing business fundamentals including budget management, with ability to maximize ROI and make necessary trade-offs to fuel growth
#LI-CDNFoods

Relocation Eligible: Not Applicable
Job Type: Regular