Category Management & Analytics Internship Netherlands

Job Description

Auto req ID: 211239BR

Job Description

What does the internship involve?

We are looking for a curious analyst intern who will strengthen our Category Management & Analytics departments for 6 months, from August 2020 onwards. If you enjoy analyzing business performance data, often wonder why people behave in the way they do, and are keen to translate these insights into strategies and initiatives based on category-, retail-, and shopper insights, you might be the perfect intern to join our team.

As a Category Management & Analytics intern you support the team in both Category growth initiatives at our customers and internal PepsiCo projects. You will work with Nielsen customer data and GFK household panel data to conduct both structural and ad-hoc analysis on performance, assist in conducting extended category deep dives and in-store research, analyze how consumers behave on the shop floor and identify threats and opportunities within the categories. Based on the outcomes you will translate your insights gained into recommendations for both the retailers and PepsiCo. You will also look into the performance of specific brands and ensure that new products are tracked in the correct manner.

To be successful in this role, you need to be curious to understand what causes changes in performance. You also need to be capable to run accurate analyses. Furthermore, you should like to take initiative and run projects independently. You should also have strong communication skills, since you need to interact with other departments and get your insights and recommendations across in a consistent and unified manner. You will report into the Business Analytics Lead, but will also have a strong link with the Category Management Team to support on both their internal and retailer initiatives, while also collaborating frequently with colleagues in departments like marketing and sales for cross-functional projects.

What do we offer you?

At PepsiCo, we are not only proud of our market leading brands, but also attach great value to growth opportunities and personal development. Next to working with inspirational and creative colleagues, we offer sufficient training opportunities to give our professionals the opportunity to achieve great results. At PepsiCo we foster an informal working atmosphere and value everyone’s input and ideas. No day is ever the same and you will constantly be challenged to bring out your best!

As an intern, you will not only be remunerated for your role, which will include travel allowances, but also get several opportunities which will ensure that you have a holistic, and fun experience for six months. For example, you, are given multiple chances to connect with the current interns (10-15) that help in knowledge and experience sharing; get to take home goodies from the company every Friday, to name a few!

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit


You are someone who:

  • is an WO Bachelor’s or Master’s student, or has graduated (max. 3 months) with an affinity towards Marketing, Business, Communication, Sociology, Economics and research;
  • Strong analytical skills and enjoys making analyses with an interest in shopper and consumer behaviour;
  • likes to take initiative and can work independently;
  • has strong communication skills since you will be in contact with all departments within the organisation;
  • has the organizational skills and perseverance to steer projects in the right direction;
  • has competence in Excel and PowerPoint;
  • is fluent in English;
  • you have genuine interest in how the company operates in this area and are keen on keeping track of the latest developments in the world of digitalization.

Upload your CV and cover letter! If your profile fits to the role and to PepsiCo, we will invite you for a video interview. For questions regarding this internship vacancy, please contact Sverre Klein (

In light of the rapidly evolving situation with coronavirus (COVID-19), PepsiCo has made the decision to conduct all interviews at present through virtual methods in order to reduce personal contact. This will help us to minimize risk and protect the health and safety of all our associates and candidates. In addition, be aware that you might have to start your internship remotely.

Relocation Eligible: Not Eligible for Relocation