Shopper Insights & Category Manager with German

Job Description

Auto req ID: 211767BR

Job Description

As a Shopper Insights & Category Manager, your role will be to support the key account teams of food retail customers in Germany based on Shopper and Market Insights Identification of potentials from retail and household panel data at the customer level and development of customer-specific selling strategies and corresponding presentation documents as well as Initiation & coordination of category management projects to exploit growth potential from a Category Specialist's perspective. Support in the coordination of shopper studies for customer-specific exploitation of growth potential. Support in shopper insights based customer workshops as well as product range and placement recommendations.

Main tasks:

  • Presentation support for customer meetings (e.g. monthly sales report, monthly distribution survey, tracking of quarterly priorities)

  • Support in the development of internal presentations of the customer team strategy, the joint business plan, strategic customer planning

  • Produce standardized ad-hoc data requests (e.g. provide performance data for international account planning, market share updates)

  • Collect historical retailer data: external (e.g. market share, purchase of new stores..) and internal (e.g. scanner data for some customers

  • Preparation, maintenance, and analysis of reports (market shares, shipments, IRI/Nielsen, GfK, business performance, sales figures, historical growth/CAGR, etc.) as well as support in the preparation of the category plan

  • Budget Tracking

  • Support in the creation of planograms (IRI & Nielsen data, agency contact, etc.)

  • Retail cooler & market specific planograms (on request) and collection & analysis of category data from IRI, Nielsen & GfK and development of a standard planogram


  • Fluency in German and English

  • At least 2 years of professional experience in the FMCG branded goods industry, in category management or shopper marketing

  • Good knowledge of the German food retail trade and its structures

  • Good knowledge of MS Office (Excel, Word, Powerpoint, Outlook)

  • Experience in interface functions in marketing or sales

  • Experience in the application of shopper and retail market research tools (e.g. GFK SimIT)

  • An outstanding analytical, conceptual and structured way of thinking/working

  • Team player with a problem-solving mentality

  • Highly proactive and independent

Relocation Eligible: Not Applicable
Job Type: Regular