At PepsiCo, we support our U.S. service members in many different ways. From working with national organizations like the USO to impacting individual service members' and their families' lives, we are committed to giving back to those who protect our freedoms and sacrifice for the good of the country.
PepsiCo created an employee resource group named VALOR, whose mission is to recognize, appreciate and support PepsiCo's veterans, military members, their families, and the communities in which they live and work. The organization was created to establish local VALOR groups to reach out to their individual communities and support all of our service members. We have taken active roles in Fleet Week, the USO's Annual 9/11 Remembrance Walk and Carry the Load.
Our Dream Machine Recycling Initiative aims to increase the U.S. recycling rate from 34% to 50% by 2018. The more bottles and cans recycled through the Dream Machine program, the more support PepsiCo provides to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), a national program offering free, experiential training in entrepreneurship and small business management to post-9/11 veterans with disabilities so that our nation's heroes can make their own dreams come true. PepsiCo has committed to donating $500,000 a year to EBV and an additional $250,000 for every 10 million pounds of material collected.
USO (United Service Organization)
Since 2010, in conjunction with the Tostitos Fiesta Bowl, PepsiCo has honored U.S. military heroes by partnering with the USO and bringing a piece of home to service members deployed during the holiday season. The “Connect to Home Bowl” and “Salute the Troops Bowl” each brought the College Football experience to the frontline troops by giving them a chance to play flag football with former college football all-stars.
We also played a part in reuniting troops serving in Iraq with their families during the halftime show of the Tostitos BCS National Championship Game. Four different families took part in the surprise and emotional reunion seen by millions of viewers around the country.
The company has also directly impacted the lives of our troops in many ways. In one example, PepsiCo partnered with the USO to deliver new bicycles to the children of deployed service members from Fort Monmouth, N.J. as part of PBC Gives Back Days.